NewNet Nimblevox Messaging VoltDelta

Archive for March, 2014

Building the Mobile Network of Tomorrow

Posted on: March 7th, 2014 by Mobile Communications

At Mobile World Congress, Alex Sinclair, the CTO of the GSMA shared his vision for Network 2020 .(link to GSMA website with slides) His goal was to outline the action that the telecommunications industry needs to take as a collective to optimize their future.

The six areas of focus include: IP Services, Quality of Service, Security, Technology, Virtualization, and Self-Optimization. Within each of these areas are keys things that if focus is applied can unlock new revenues, growth opportunities and network efficiency.

The first two initial areas of focus of IP Services and Quality of Service are in the process of being initiated by a host of global operators, a positive step in the right direction.

IP Communication Services need to focus on creating a global interoperable platform that delivers high quality relevant service to customers. Operators need to focus on better interconnection, , integrating IP communications native in devices and the use of cloud-hosted and ‘hub’ solutions. to deliver VoLTE and ViLTE integration.

Quality of Service (QoS) needs to provide support for demanding services such as video, improving the end user experience while monetizing data growth. QoS needs to improve not only within an operators network but ensure quality between operators to ensure voice and video calling.

The additional areas of focus will include leveraging new technologies to reduce costs, allowing integration with third parties to provide innovation as well as growth opportunities.

Sinclair challenged the audience to examine how operators think about their networks and the plan for their evolution. While every operator may choose their own path it is critical to have a defined process, guidelines and standards that allow us to work in a global network space.

As an industry, the mobile operators are facing changes in their customer profile – a desire for new technology, an aging population, increased education, and a new generation of customers who demand and expect higher levels of quality then any previous generations. It is essential to incorporate everyone into the digital economy.

As a industry operators are faced with increased data traffic growth and a need to monetize opportunities, while being cost effective, sustainable and provide ROI for investors.

The net take away – we need to work together to evolve the telecommunications for tomorrow.

— Brent

Are We Letting App Developers Take Over the Telecommunications Industry?

Posted on: March 3rd, 2014 by Mobile Communications

Mobile operators have to keep their eyes on a lot of different moving components within their business – it’s a challenging job that requires one foot in the present and the other in the future. My observation is the area that gets the most focus is the one with provides the most sizzle, and becomes the concentration because there is an underlying belief that sizzle brings new customers.

It’s unfortunate that in the size and growth of telcos that the marketing department, acquisition department and retention department became groups of people that not only rarely talk, but also are often located far apart from one another. Looking at the big picture, these operators could see that the time, effort and money spent to win a new customer over far exceeds that effort and funds that are needed to keep current customers happy.

Messaging is one of these areas – perhaps lacking in sex appeal (so hard to sell into the marketing team) however its demonstrated benefit to retain customers is being overlooked.

Operators have been waiting to see how the messaging world will evolve and decide when the time is best to get in the game. The time is now. Over the top messaging apps like Viber and What’s App are not only securing users, but engaging investors and are now being acquired. Facebook was willing to acquire 450 Million subscribers at an average cost of $43/customer. Viber’s investors were willing to lose about $30 million per year in order to accumulate 350 million users (in three years) and generate a paltry $1.29 Million in revenue. What cost are operators willing to pay retain those customers on their brand? The Answer: apparently nothing. In fact some want to partner with the enemy, somehow figuring if you can’t beat them, you should join them in an unholy alliance.

The game has changed.

OTCs have rallied themselves into a position where they are being bought and sold on the premise that someday their system will have a means to monetize. These apps are currently reducing mobile operator revenues, providing customers with alternate messaging options, and are widening the telecommunications industry. A large subsection of the telecommunications economy is being driven by a group of people that include few mobile operators.

So why are the operators waiting on the sidelines? By sitting back they are letting others plan their future. Operators should be spending their money on winning customers back, and trying to catch up in an industry that they once led. Operators must begin to invest without a guarantee of an immediate return because that is the game their competition is playing.

If these obstacles aren’t overcome, mobile operators will soon find themselves phased out in an industry that has evolved around them. What I want operators to understand is that the rich features of RCS, including VoIP/WiFI calling, Video sharing and true interoperability can help retain customers without costing millions in development and execution costs. Even better if they follow the lead of China Mobile and do it in with an all IP network with natively embedded solutions right on the handset without crazy pricing plans, consumers will never have the need to defect.

Having worked in the telecommunications industry for years, the team at NewPace built rcsConnect knowing the obstacles to development and implementation. Our RCS provides a range of options that can move an operator from a hosted, off site customer test, to a system that is integrated in house and adapted to meet current needs.

So I ask, why would you wait on the other guy to take the lead, when with some guts and very quick moves you can retake your position at the head of the pack?

— Brent

China Set to Lead RCS Integration

Posted on: March 3rd, 2014 by Mobile Communications

At Mobile World Congress (MWC) 2014, I was pleased to hear China Mobile announce the planned roll out of an integrated VoLTE and RCS service by the end of this year. Even better, was the opportunity to see a live demonstration of the service in their booth.

China Mobile intends to launch this integrated service called “AND” to their more than 771 million customers by years end. If China Unicom, China Telecom and their regional companies follow soon behind they will start the largest single country integration of RCS service globally.

It is important to note that China Mobile’s approach, unlike every RCS deployment to date, is not a downloadable application, but a true native embedded solution. This is the experience that was envisioned by the RCS standards, but which has lagged due to demand from operators for embedded devices and supply from device manufacturers who haven’t seen any pull.

At MWC, the applications displayed were all natively embedded in the operating systems, with good user interfaces.

NewPace is watching the developments in China very closely. Our recent announcement that our platform had completed Interoperability testing with D2 Technologies (link to D2/NewPace announcement) is important in this regard. D2 provides the software that is embedded by handset manufacturers to enable VoLTE, IMS and now RCS software. Most of these handset manufacturers are supplying the Chinese market.

China Mobile’s announcement makes it necessary for OEM manufacturers to begin embedding VoLTE, IMS and RCS software natively in their devices in order to meet this demand for the largest handset market in the world. With this technology easily at hand, it will ensure that RCS stacks can be provided as a standard option to operators all over the world.

In fact, Western European and North American operators risk the Chinese RCS derivative becoming the defacto standard if they don’t act with urgency and launch their services with vigour. Our rcsConnect and rcsCloudConnect services will allow operators anywhere in the world to quickly interoperate even if they don’t have VoLTE or IMS infrastructure, and our focus on supporting a broad range of RCS terminals and accreditation demonstrates our solution interoperates across the entire RCS ecosystem.

Soon there will be no reason operators cannot launch a full IP network with RCS services including, not only messaging, but true VoIP calling, Voice over WiFi, Video Calling and new enhanced services.

The RCS game has changed, but the usual pundits may not be paying attention, we are.

— Brent